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Monogram Foods/Bull's Snack Sticks
A beef stick brand struggles to establish itself on the shelf next to its competitors, and is looking to up its game through a redesign--or rebranding, if necessary.
The Project
Bull's Snack Sticks are looking to redesign their product. Based on feedback, the current design calls the quality of their product into question. They are open for keeping the Bull's name with a visual redo or a complete rebrand.
There are phrases that must be included, including their "no pork" recipe, their stick with a kick slogan, and pricing details.
Client is asking for a new wrap design for two sizes of meat sticks and a front-drawer PDQ/Point of Purchase box with specific dimensions to fit an existing dieline.
This is one of two design concepts for this project.
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