PACKAGING DESIGN | EXISTING DIELINE | COW KICKS
Packaging & PDQ Design
ASSIGNMENT
Monogram Foods has a problem. In a sea of meat sticks, their Bull’s brand gets lost--or worse, noticed for the wrong reasons. They’ve received feedback that their product is viewed as lower quality compared to their competitors and are struggling to keep up with better-known brands.
They've opened the brand up for a redesign, along with a rebranding if needed. The scope of this project includes redesigning their point-of-purchase/PDQ box using an existing dieline, as well as new wraps for their meat sticks.
PROJECT SCOPE
Packaging Design
PDQ Design
New Visuals
COMPANY
Bull's Snack Sticks
(Monogram Foods)
OUTCOME
This is one of two concepts that made it to final prototyping stages, and is one of my favorite design pieces. Between the chaos of the kicking cow mascot and the color palette, something unlocked in my brain on this one that really separated it from a lot of my previous design work.
