TYPOGRAPHY-BASED DESIGN | KILLER SECURITY ROBOTS
Do not have a late night party in a shopping mall after close.
IT WILL NOT END WELL.
SUBJECT
Chopping Mall
PROJECT SCOPE
Blu-Ray Cover Design, Poster Design, Digital Mockups
If this photo had a scent, it would be
stale cigarette smoke, onions, and polyester.
MISSION/CHALLENGE
The direction was to create a concept around a single iconic movie line for a BluRay case cover, with a focus on the typography.
The design should be centered around this movie line and the typography should be the star.
OUTCOME
While this is a pretty simple design, it's also become one of my all-time favorites. The flexibility of the front cover concept lends itself nicely to poster art.
DESIGN APPROACH
THE LINE
"Thank you, have a nice day." This is a phrase ironically uttered by the "kill-bots" after an attack. It's also a well-recognized part of any retail checkout experience.
THE TYPOGRAPHY
After some experimentation with various 1980s-inspired typefaces, I chose one that reflected era-appropriate NCR-brand cash registers with their dot matrix printed receipts.
THE FINAL DESIGN DECISIONS
This is a horror film set at night, and the palette needed to reflect as much. The original poster has that typical 80s horror movie gross-out effect to the design, but this would be more simplistic.
The robots repeatedly kill, and receipts have multiple lines of content, so I went with a repeating design. I used the shape of the kill-bot's claw to replace the C in Chopping with something more ominous.
FIRST DRAFT
OOF, those baby-designer hyphenation issues! The text alignment? What even is that crop action on the front cover?
I re-approached this project after I'd learned a few more things and taken a few more classes, and am much happier with the updated product results.
FINAL PRODUCT
