How a love letter to typography turned into one of my favorite poster designs.
PROJECT SCOPE
BluRay Cover, Poster Design, Digital Mockup
CLIENT
Typography Project - Chopping Mall
MISSION/CHALLENGE
In this Typography class assignment, our direction was to create a design concept around a single iconic movie line of our choice.
The design should be centered around this movie line and the typography should be the star.
OUTCOME
Our instructions were to create a front cover, but I'm a bit extra and elected to do the full thing. While this is one of my simpler designs, it's also become one of my all-time favorites. The flexibility of the front cover concept lends itself nicely to poster art. Now I forget half the time that it was originally for Blu-ray.
AWARDS/RECOGNITION
This design was originally chosen for the MATC Graphic Design display case to represent class projects for Typography Essentials.
DESIGN APPROACH
"Thank you, have a nice day." This is a phrase ironically uttered by the "kill-bots" after an attack. It's also a well-recognized part of any retail checkout experience.
After some experimentation with various 1980s-inspired typefaces, I chose one that reflected era-appropriate NCR-brand cash registers with their dot matrix printed receipts.
THE NITTY-GRITTY
This is a horror film set at night, and the palette needed to reflect as much. The original poster has a bit of a gross-out effect to the design, but this would be more simplistic.
The robots repeatedly kill, and receipts have multiple lines of content, so I went with a repeating design. I used the shape of the kill-bot's claw to replace the C in Chopping, and voila!
The back cover is a nod to VHS tapes. Design and typography were also selected to mimic the back covers we saw so frequently in the age before DVDs.
